The platform is rolling out a new feature that allows them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a widespread launch. This shift aligns with a surge in content created by AI, driven by new content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A considerable share of this content is considered “AI slop”, a phrase for poor-quality, factory-style content that is frequently absurd or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we want to give people the option to adjust the amount of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its network identified as made with AI. Overall, over 100 m videos are added to the app each day, making AI-generated material a limited portion of its overall inventory.
User Control Features
Users will be able to reduce or increase the level of artificial media they watch by opening the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that are already be adjusted under the filter cover current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies oblige content makers to tag convincing AI-made content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any believable artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will now add an “AI-made” watermark to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This measure is designed to deter users from trying to evade the tagging system.
Responsible AI Funding
The company is furthermore introducing a two million dollar educational fund for specialists and organizations to produce educational content about responsible artificial intelligence. This initiative will support charitable organizations specializing in teaching coding and technology.
Moderation Strategy
The platform has supported its content review process, during controversy over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is planning to cut hundreds of positions in its user protection division in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it is viewed by staff. The platform announced a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
